Author: Nation Correspondent
Source: Nation [Kenya]
Published: Dec 07
http://allafrica.com/stories/200712111155.html
Author: Africa
News
Source: Africa
News [Kenya]
Published: 11 Dec 07
http://www.africanews.com/site/list_messages/13837
Middle East retailers turn to futuristic merchandising with Span Image
Author: Trevor Lloyd-Jones
Source: BI-ME
Published: 06 July 2006 (http://www.strategygarden.com/BI-ME/main.php?id=4754&t=1&cg=4)
INTERNATIONAL. Using the very same technologies as those seen in the futuristic film 'Minority Report', retailers are starting to compete for the attention of passers by with a combination of digital signage, audio and holographic messages that emanate from their shop windows or within the store.
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Span Image signed with Sharjah Expo Centre
for Digital Screen Advertisment
Author: Span Image
Published: 13 September 2006
Sharjah, U.A.E.: Expocentre Sharjah is First-established –advanced exhibition, conference and event complex in Middle East. It is the landscaped centerpiece of a planned “Expo City” in this Arabian state. Established in 1977 ,over US $50 million has been invested to give the international exhibitions, conferences and events industry a state-of-the-art facility in the heart of the Middle East, with easy access to the developing Sub-continent and CIS economies. In these 20 years, it has been most popular trade exhibition venue and home to Gulf’s best attended trade shows.
The visually striking Expocentre is now the most technically-advanced exhibition, conference and event complex within the Middle East – and, the most user-friendly. The 128,000 square meter centre is also eco-friendly having its own sophisticated waste water treatment and de-centralized air-conditioning systems. Bordering Sharjah’s Al Khalid lagoon, the complex is also the only exhibition venue in the region fronting the sea, making it ideal for marine-related events.
It serves, almost exclusively, the growing trade of the northern Emirates of Ras Al Khaimah, Ajman, Fujeirah and Umm Al Quwain. It links, by arterial highways, the capital of Abu Dhabi and beyond into Qatar, Bahrain, Saudi Arabia, Turkey and the Middle East. Northwards it serves Oman and Yemen.
The company has different business models for the mall owner, retailer or brand owner, covering anything from full control and leasing of screens and managing the advertising package, to supply and technical support only (by LCD screen, video projector, holographic, LED or plasma screen). Span Image also offers other value added services such as graphic designing, video production, creative ads, website domain registration, web hosting and designing.
The typical costs for a ten-second loop are AED1,900 (US$520) for one month at GoldLand in a programme that will see the visual shown 840 times per day. the opportunities to focus and customize a campaign are endless and they include: raising brand awareness, introducing new products in short lead time, cross advertising, raising revenue, inform and educate (training from a remote location), entertain and captivate, changing message (update information and prices), announcing daily instructions and season changes, and to react immediately to situations on a local, regional or international basis.
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After all, Consumers have been so trained on rich media, they expect it inside the store," he said. "You have to have it, and pictures turn information into understanding."
The first strategic location in ME with 12 screens installed at GoldLand, Dubai
Author: Span Image,
Published: 23 May 2006 (http://www.spanimage.com/GoldLand)
Dubai, U.A.E.: The first strategic location with 18 screens installed in different zones with average display frequency of 1008 spots per day / 30240 spots per month on 5 minute loop. Gold Land is a wholesale mall of 160 tenants who are gold and diamond dealers. Each set of four screens operates individually on a loop, showing information combined with advertising that is complimentary to the location (non-competitive with the tenants) such as banks, airlines and hospitality companies, targeting the focused client group (local and international visitors.
"What makes us different from other advertising agencies is that individual clients can manage their own screens and locations individually”. They don't have to go through us. For example a retailer can change its screens from day to day and that is a fresh concept. Unlike print media we do not charge for multiple campaigns and advertisement,".
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Rise of Digital Advertising: Reaching the New Interactive Consumer
Author.: Span Image
Published: 17 May 2005
INTERNATIONAL.: SpanImage’s Breathe taking and attention grabbing advertising solutions Technology which offers a cost effective method for developing and communicating important marketing messages through a Span Digital Delivery System (SDDS) to target audience anywhere in the world in Real Time! Using SDDS (Span Digital Delivery System) one can have instant access to controlling their digital interactive media, second by second, by logging on to the Span Image website from anywhere in the world. .
With its regional headquarters in Sharjah, UAE, SpanImage’s uses digital signage systems to deliver targeted marketing messages to screens installed at strategic locations in UAE namely – Goldland, Dubai & Expocentre Sharjah, Sharjah. “Digital signage systems have been a powerful tool for distributing effective marketing messages, and SpanImage is thriving to focus on a common vision, working with a comprehensive business strategy to bring out the best in these locations and to spearhead the Middle East, which is considered a highly receptive market for the technology. |
