Competition for advertisers' shillings is bound to intensify following the launch of Span Image whose strength lies in motion pictures. The concept involves installation of liquid crystal display (LCD) or plasma video screen in supermarkets, hotel lobbies, hospitals, malls and airports to attract the eye of consumers. The flat screen monitors showing information with promotions and advertising, combined with holographic images if necessary, can be updated in real time over the internet. can be updated in real time over the internet.